Brand Relaunch
The Challenge
Reinvigorate the Terminix brand with a modern identity that reflected its market leadership and resonated across the full customer lifecycle.
Reinvigorate the Terminix brand with a modern identity that reflected its market leadership and resonated across the full customer lifecycle.
The Idea
We developed a bold new brand identity and extended it into a fully responsive website supported by integrated direct mail, email, and display campaigns. The refreshed visual system created consistency across channels while modernizing the brand’s voice and digital presence.
We developed a bold new brand identity and extended it into a fully responsive website supported by integrated direct mail, email, and display campaigns. The refreshed visual system created consistency across channels while modernizing the brand’s voice and digital presence.
The cohesive rollout ensured that every touchpoint reinforced credibility, clarity, and leadership within a competitive category.
Performance Impact
The relaunch strengthened brand perception, modernized the customer experience, and delivered a unified ecosystem that supported engagement from awareness through conversion.
The relaunch strengthened brand perception, modernized the customer experience, and delivered a unified ecosystem that supported engagement from awareness through conversion.
My Role
As Senior Art Director, I led the visual identity development and guided execution across digital and campaign channels. I ensured the new brand system translated seamlessly across platforms while elevating consistency, usability, and market presence.
As Senior Art Director, I led the visual identity development and guided execution across digital and campaign channels. I ensured the new brand system translated seamlessly across platforms while elevating consistency, usability, and market presence.
