Branding and Neck Tag for Bacardi Limited
The Challenge
Elevate Corzo Tequila’s shelf presence within the Bacardi Limited portfolio and create a premium brand interaction that extended beyond the bottle.
Elevate Corzo Tequila’s shelf presence within the Bacardi Limited portfolio and create a premium brand interaction that extended beyond the bottle.
The Idea
We developed refined branding elements and a custom neck tag that directed consumers to Corzo’s website, where they could redeem a personalized engraved metal label. The initiative transformed a static packaging moment into an interactive, customizable brand experience.
We developed refined branding elements and a custom neck tag that directed consumers to Corzo’s website, where they could redeem a personalized engraved metal label. The initiative transformed a static packaging moment into an interactive, customizable brand experience.
By blending premium design with digital engagement, the activation reinforced Corzo’s craftsmanship and strengthened its positioning within the competitive spirits category.
Performance Impact
The experience enhanced brand perception at retail, increased consumer engagement, and extended the product journey beyond point of purchase through personalization.
The experience enhanced brand perception at retail, increased consumer engagement, and extended the product journey beyond point of purchase through personalization.
My Role
As Senior Art Director, I led the visual branding and design execution of the neck tag experience. I ensured the materials, typography, and overall aesthetic reflected the premium standards of a Bacardi Limited brand while seamlessly connecting physical packaging to the digital redemption journey.
As Senior Art Director, I led the visual branding and design execution of the neck tag experience. I ensured the materials, typography, and overall aesthetic reflected the premium standards of a Bacardi Limited brand while seamlessly connecting physical packaging to the digital redemption journey.
