B2B Design Toolkit
The Challenge
Enable new and junior designers, along with external agency partners, to create high quality, on brand B2B content quickly and confidently without constant oversight or reinvention.
Enable new and junior designers, along with external agency partners, to create high quality, on brand B2B content quickly and confidently without constant oversight or reinvention.
The Idea
We developed a comprehensive, almost decision free design toolkit that streamlined content creation from the start. Designed to complement existing brand guidelines, image libraries, and templates, it provided a clear framework for emails, sell sheets, and social content.
We developed a comprehensive, almost decision free design toolkit that streamlined content creation from the start. Designed to complement existing brand guidelines, image libraries, and templates, it provided a clear framework for emails, sell sheets, and social content.
Grounded in proven best practices, including LinkedIn’s social recommendations, the toolkit improved efficiency while reinforcing brand consistency across deliverables.
Performance Impact
The toolkit reduced creative ambiguity, accelerated production timelines, and increased output consistency across internal teams and external partners. By removing friction from the content creation process, it enabled faster execution, improved brand alignment, and elevated overall quality across B2B marketing initiatives.
The toolkit reduced creative ambiguity, accelerated production timelines, and increased output consistency across internal teams and external partners. By removing friction from the content creation process, it enabled faster execution, improved brand alignment, and elevated overall quality across B2B marketing initiatives.
My Role
As Associate Creative Director, I led the structure and development of the toolkit, translating brand strategy into a scalable visual system. I aligned stakeholders, guided execution, and ensured teams could produce confident, high impact work with minimal friction.
As Associate Creative Director, I led the structure and development of the toolkit, translating brand strategy into a scalable visual system. I aligned stakeholders, guided execution, and ensured teams could produce confident, high impact work with minimal friction.
Forum Conference:
Supporting Digital Assets
Supporting Digital Assets
The Challenge
Create a cohesive digital presence that elevated Teladoc Health’s Forum conference and delivered a unified, engaging attendee experience across channels.
Create a cohesive digital presence that elevated Teladoc Health’s Forum conference and delivered a unified, engaging attendee experience across channels.
The Idea
We established an overarching visual identity for the event and extended it across a full ecosystem of digital assets, including landing pages, email communications, and promotional materials. Consistent messaging and dynamic visuals ensured a seamless brand experience from registration through attendance.
We established an overarching visual identity for the event and extended it across a full ecosystem of digital assets, including landing pages, email communications, and promotional materials. Consistent messaging and dynamic visuals ensured a seamless brand experience from registration through attendance.
The result was a polished, connected system that strengthened engagement and reinforced Forum’s position as a must attend industry event.
Performance Impact
The unified digital ecosystem increased pre-event engagement, strengthened registration momentum, and elevated the overall attendee experience. By aligning messaging and visual storytelling across touchpoints, the work enhanced brand perception and reinforced Forum’s reputation as a premier industry event.
The unified digital ecosystem increased pre-event engagement, strengthened registration momentum, and elevated the overall attendee experience. By aligning messaging and visual storytelling across touchpoints, the work enhanced brand perception and reinforced Forum’s reputation as a premier industry event.
My Role
As Associate Creative Director, I led the visual identity development and guided its rollout across all supporting assets. I directed creative execution, aligned cross functional teams, and ensured consistency, clarity, and impact at every touchpoint.
As Associate Creative Director, I led the visual identity development and guided its rollout across all supporting assets. I directed creative execution, aligned cross functional teams, and ensured consistency, clarity, and impact at every touchpoint.
Mental Health+Chronic Care Management:
"Harmony" Campaign
"Harmony" Campaign
The Challenge
Differentiate an integrated mental health and chronic care solution in a crowded B2B market and equip commercial teams with a clear, compelling narrative.
Differentiate an integrated mental health and chronic care solution in a crowded B2B market and equip commercial teams with a clear, compelling narrative.
The Idea
We used a music analogy to simplify the integration story. By positioning mental health and chronic care as distinct elements working in harmony, the concept translated complex healthcare solutions into an intuitive, visually engaging framework that resonated beyond traditional B2B conventions.
We used a music analogy to simplify the integration story. By positioning mental health and chronic care as distinct elements working in harmony, the concept translated complex healthcare solutions into an intuitive, visually engaging framework that resonated beyond traditional B2B conventions.
The campaign broke from category norms, bringing originality and emotional clarity to a space often dominated by functional messaging.
Performance Impact
The video series delivered record breaking engagement, outperforming all previous social content by more than 100 percent and setting a new benchmark for B2B performance within the organization.
The video series delivered record breaking engagement, outperforming all previous social content by more than 100 percent and setting a new benchmark for B2B performance within the organization.
My Role
As Associate Creative Director, I led concept development and creative direction, shaping the narrative architecture and visual system. I guided the work from strategy through production, ensuring the creative not only clarified complexity but also drove measurable business impact.
As Associate Creative Director, I led concept development and creative direction, shaping the narrative architecture and visual system. I guided the work from strategy through production, ensuring the creative not only clarified complexity but also drove measurable business impact.
HiMSS Conference:
Booth Design
Booth Design
The Challenge
Create a standout booth presence at HiMSS that cut through a crowded healthcare technology environment and drove meaningful engagement with attendees.
Create a standout booth presence at HiMSS that cut through a crowded healthcare technology environment and drove meaningful engagement with attendees.
The Idea
We designed an interactive, story driven booth experience that translated brand leadership into a physical space. Dynamic signage, immersive demo stations, and a cohesive spatial layout worked together to guide attendees through the narrative and spark intentional conversations.
We designed an interactive, story driven booth experience that translated brand leadership into a physical space. Dynamic signage, immersive demo stations, and a cohesive spatial layout worked together to guide attendees through the narrative and spark intentional conversations.
The environment balanced visual impact with functional flow, reinforcing credibility while inviting exploration.
Performance Impact
The booth increased engagement quality on the show floor, strengthened brand visibility among healthcare technology decision makers, and positioned the organization as a clear leader within a highly competitive conference setting.
The booth increased engagement quality on the show floor, strengthened brand visibility among healthcare technology decision makers, and positioned the organization as a clear leader within a highly competitive conference setting.
My Role
As Associate Creative Director, I led the conceptual vision and creative execution of the booth experience. I directed visual storytelling, aligned cross functional stakeholders, and ensured the environment delivered both brand impact and strategic business value.
As Associate Creative Director, I led the conceptual vision and creative execution of the booth experience. I directed visual storytelling, aligned cross functional stakeholders, and ensured the environment delivered both brand impact and strategic business value.
Social Media Playbook
The Challenge
Create a clear, scalable framework to strengthen Teladoc Health’s social presence and empower internal teams to produce consistent, high impact content.
Create a clear, scalable framework to strengthen Teladoc Health’s social presence and empower internal teams to produce consistent, high impact content.
The Idea
We developed a comprehensive social media playbook outlining platform specific best practices, tone of voice guidance, content standards, and audience engagement strategies. The framework aligned brand messaging across channels while giving teams practical direction for daily execution.
We developed a comprehensive social media playbook outlining platform specific best practices, tone of voice guidance, content standards, and audience engagement strategies. The framework aligned brand messaging across channels while giving teams practical direction for daily execution.
The result was a unified, mission aligned social presence designed to elevate credibility and drive stronger audience connection.
Performance Impact
The playbook increased clarity, reduced inconsistency across channels, and equipped teams with a repeatable system for producing strategic, on brand content at scale.
The playbook increased clarity, reduced inconsistency across channels, and equipped teams with a repeatable system for producing strategic, on brand content at scale.
My Role
As Associate Creative Director/Art Director, I led the design and structure of the playbook, translating brand strategy into actionable guidance. I aligned cross functional stakeholders and ensured the framework balanced creative expression with disciplined brand governance.
As Associate Creative Director/Art Director, I led the design and structure of the playbook, translating brand strategy into actionable guidance. I aligned cross functional stakeholders and ensured the framework balanced creative expression with disciplined brand governance.
Employer Campaign:
“Altogether Life-Changing”
“Altogether Life-Changing”
The Challenge
Communicate the value of an integrated Virtual Care solution to employers in a way that moved beyond feature based messaging and clearly demonstrated enterprise level impact.
Communicate the value of an integrated Virtual Care solution to employers in a way that moved beyond feature based messaging and clearly demonstrated enterprise level impact.
The Idea
We developed Altogether Life Changing, a campaign centered on the power of integration. While each solution delivers value independently, the true transformation happens when they work together.
We developed Altogether Life Changing, a campaign centered on the power of integration. While each solution delivers value independently, the true transformation happens when they work together.
The creative positioned the portfolio as a unified ecosystem, illustrating how alignment across services drives stronger outcomes for employers and their workforce.
Performance Impact
The campaign reframed the conversation from individual products to integrated value, strengthening enterprise positioning and clarifying the business case for adoption.
The campaign reframed the conversation from individual products to integrated value, strengthening enterprise positioning and clarifying the business case for adoption.
My Role
As Senior Art Director, I played a hands on role in helping shape the visual concept and execution. I partnered closely with creative leadership to refine the campaign’s look and feel, elevate storytelling through design, and ensure visual consistency across all touchpoints.
As Senior Art Director, I played a hands on role in helping shape the visual concept and execution. I partnered closely with creative leadership to refine the campaign’s look and feel, elevate storytelling through design, and ensure visual consistency across all touchpoints.
New Business Pitch Videos
The Challenge
Win top tier enterprise clients in a highly competitive virtual healthcare market by clearly articulating the value of complex solutions in high stakes pitch environments.
Win top tier enterprise clients in a highly competitive virtual healthcare market by clearly articulating the value of complex solutions in high stakes pitch environments.
The Idea
We developed a series of cinematic, story driven pitch videos that translated strategic differentiation into a compelling narrative. Designed for executive audiences, the videos simplified complexity, reinforced credibility, and positioned our solutions as essential to modern healthcare transformation.
We developed a series of cinematic, story driven pitch videos that translated strategic differentiation into a compelling narrative. Designed for executive audiences, the videos simplified complexity, reinforced credibility, and positioned our solutions as essential to modern healthcare transformation.
The work elevated the pitch experience beyond traditional slides, creating a persuasive and memorable foundation for high value sales conversations.
Financial Impact
The videos played a direct role in securing multi million dollar new business wins, contributing to significant revenue growth and strengthening our competitive position in enterprise pursuits.
The videos played a direct role in securing multi million dollar new business wins, contributing to significant revenue growth and strengthening our competitive position in enterprise pursuits.
My Role
As Associate Creative Director/Art Director, I led concept development and shaped the narrative framework. I designed the storyboards and partnered closely with a motion graphics designer to bring the vision to life, guiding execution from initial concept through final production to ensure strategic clarity and commercial impact.
As Associate Creative Director/Art Director, I led concept development and shaped the narrative framework. I designed the storyboards and partnered closely with a motion graphics designer to bring the vision to life, guiding execution from initial concept through final production to ensure strategic clarity and commercial impact.
SIIA National Educational Conference & Expo:
Speakeasy-Inspired Invitation
Speakeasy-Inspired Invitation
The Challenge
Create a memorable invitation for an exclusive after hours networking event that would stand out in a sea of traditional B2B conference materials and drive strong attendance.
Create a memorable invitation for an exclusive after hours networking event that would stand out in a sea of traditional B2B conference materials and drive strong attendance.
The Idea
We leaned into a speakeasy concept to bring intrigue and exclusivity to the experience. The letterpressed invitation featured gold foil detailing and a custom brass key that doubled as a bottle opener, reinforcing the hidden, premium atmosphere of the event.
We leaned into a speakeasy concept to bring intrigue and exclusivity to the experience. The letterpressed invitation featured gold foil detailing and a custom brass key that doubled as a bottle opener, reinforcing the hidden, premium atmosphere of the event.
The tactile design and playful messaging broke from standard B2B conventions, transforming a simple invite into a conversation piece and experiential brand moment.
Performance Impact
The event achieved exceptional turnout and industry buzz. The invitation went on to win a 2020 Gold ADDY Award in the Special Event Material category, one of the advertising industry’s most recognized honors for creative excellence.
The event achieved exceptional turnout and industry buzz. The invitation went on to win a 2020 Gold ADDY Award in the Special Event Material category, one of the advertising industry’s most recognized honors for creative excellence.
My Role
As Associate Creative Director, I led the conceptual development and art direction of the piece. I guided the experiential theme, directed the premium print execution, and ensured every detail reinforced the elevated, immersive brand experience.
As Associate Creative Director, I led the conceptual development and art direction of the piece. I guided the experiential theme, directed the premium print execution, and ensured every detail reinforced the elevated, immersive brand experience.
FRONT
