Counterpart Communication Design | Associate Creative Director | 2025 - Present
• Lead creative direction across enterprise accounts including FedEx, Pep Boys, and Terminix, increasing on-time delivery by 20% while elevating brand consistency and creative standards.
• Partner with strategy and project management leadership to optimize workflows and capacity planning, reducing production bottlenecks by 15%.
• Lead creative direction across enterprise accounts including FedEx, Pep Boys, and Terminix, increasing on-time delivery by 20% while elevating brand consistency and creative standards.
• Partner with strategy and project management leadership to optimize workflows and capacity planning, reducing production bottlenecks by 15%.
• Mentor and develop designers through structured critiques and 1:1 coaching, driving a 25% improvement in team performance and creative quality.
• Champion AI-assisted design tools and modern workflows to increase efficiency and scale output, while co-leading major client initiatives and new business efforts alongside executive leadership.
• Champion AI-assisted design tools and modern workflows to increase efficiency and scale output, while co-leading major client initiatives and new business efforts alongside executive leadership.
Teladoc Health | Associate Creative Director | 2018 - 2025
• Directed a B2B creative team of designers, art directors, and copywriters, increasing completed project volume by 20% year over year while improving operational efficiency.
• Produced storytelling pitch videos and sales enablement materials that supported $63M in total B2B bookings.
• Increased social media engagement by 35% through data-informed content strategies and interactive campaigns.
• Improved financial and member outcomes by 10% by solving complex UX challenges and enhancing customer experience.
• Improved financial and member outcomes by 10% by solving complex UX challenges and enhancing customer experience.
Publicis Dallas | Senior Art Director | 2011 - 2018
• Led concept, design, and execution of integrated marketing campaigns for 15+ national brands including Capital One, Terminix, VHA, and Celanese.
• Revamped Capital One campaigns, contributing to a 30% increase in social media conversion rates.
• Improved campaign performance by 25% through landing page redesign and email optimization, increasing conversions by 10%.
• Improved campaign performance by 25% through landing page redesign and email optimization, increasing conversions by 10%.
RAPP/Rapp Collins | Senior Art Director | 2007 - 2011
• Delivered data-driven direct and digital marketing solutions for national and global brands including Bank of America, Enterprise Rent-A-Car, and Macy’s, overseeing $5M in budgets.
• Delivered data-driven direct and digital marketing solutions for national and global brands including Bank of America, Enterprise Rent-A-Car, and Macy’s, overseeing $5M in budgets.
• Translated customer insights into high-performing creative in partnership with strategy and account teams.
• Elevated digital ecosystems for high-profile clients, increasing online revenue by an average of 20%.
• Elevated digital ecosystems for high-profile clients, increasing online revenue by an average of 20%.
Contract Designer/Front End Developer | 2004 - 2007
• Managed 25 client accounts, delivering website design, print design, audio engineering, and video production from concept through execution.
• Increased project volume by 15% through strategic problem-solving and performance-driven creative solutions.