Specialty Mailers & Interactive Microsite
The Challenge
Engage high value Direct Energy customers with a campaign that promoted clean energy in a memorable, action driven way.
Engage high value Direct Energy customers with a campaign that promoted clean energy in a memorable, action driven way.
The Idea
The team developed a tiered specialty mailer campaign that brought sustainability to life. Top tier recipients received a plantable sapling, while a secondary tier received plantable sunflower seeds, reinforcing the clean energy message through a tangible, eco conscious experience.
The team developed a tiered specialty mailer campaign that brought sustainability to life. Top tier recipients received a plantable sapling, while a secondary tier received plantable sunflower seeds, reinforcing the clean energy message through a tangible, eco conscious experience.
The mailer directed customers to an interactive microsite that extended the campaign digitally, offering energy saving tips, a 20 percent discount on efficiency products, and an online home energy audit. The integrated physical and digital journey transformed a traditional mail piece into a measurable engagement platform.
Performance Impact
The campaign increased customer engagement around clean energy initiatives and was recognized with a Gold ADDY Award in the Value Add category, one of the advertising industry’s highest honors for creative excellence.
The campaign increased customer engagement around clean energy initiatives and was recognized with a Gold ADDY Award in the Value Add category, one of the advertising industry’s highest honors for creative excellence.
My Role
As Senior Art Director and Front End Web Developer, I led the concept, design, and development of the interactive microsite experience. I translated the campaign narrative into a dynamic digital journey, ensuring seamless alignment between the physical mailer and the online engagement platform.
As Senior Art Director and Front End Web Developer, I led the concept, design, and development of the interactive microsite experience. I translated the campaign narrative into a dynamic digital journey, ensuring seamless alignment between the physical mailer and the online engagement platform.
