Nutrition IQ Microsite
The Challenge
Help grocery customers make healthier, more informed purchasing decisions while reinforcing Albertsons’ commitment to wellness.
Help grocery customers make healthier, more informed purchasing decisions while reinforcing Albertsons’ commitment to wellness.
The Idea
We developed Nutrition IQ, an interactive microsite designed to simplify healthy shopping. The experience featured meal planning tools, nutritional insights, product recommendations, and recipe discovery, all organized within an intuitive, user friendly interface.
We developed Nutrition IQ, an interactive microsite designed to simplify healthy shopping. The experience featured meal planning tools, nutritional insights, product recommendations, and recipe discovery, all organized within an intuitive, user friendly interface.
By combining practical functionality with clean, accessible design, the platform transformed nutritional guidance into an engaging digital experience.
Performance Impact
The microsite strengthened Albertsons’ positioning as a wellness focused retailer and created a value added digital touchpoint that supported healthier customer choices both online and in store.
The microsite strengthened Albertsons’ positioning as a wellness focused retailer and created a value added digital touchpoint that supported healthier customer choices both online and in store.
My Role
As Senior Art Director, I led the visual direction and user experience design of the microsite. I translated complex nutritional information into a clear, approachable interface and ensured the platform aligned with brand standards while delivering a seamless customer journey.
As Senior Art Director, I led the visual direction and user experience design of the microsite. I translated complex nutritional information into a clear, approachable interface and ensured the platform aligned with brand standards while delivering a seamless customer journey.
