NFL Super Bowl Sweepstakes:
"Get Your Game Face On" Campaign
"Get Your Game Face On" Campaign
The Challenge
Drive customer registrations during peak shipping season by motivating businesses to enter for a chance to win a trip to the Super Bowl.
Drive customer registrations during peak shipping season by motivating businesses to enter for a chance to win a trip to the Super Bowl.
The Idea
We reframed peak shipping as “game time” for businesses. By blending sports intensity with business pride, the campaign tapped into the ritual of preparing for big moments, whether it’s kickoff or peak season.
High-energy, personality-driven visuals and a lineup of bold “fan faces” created a shared sense of momentum and competition, pairing an emotional hook with a direct call to action to register and ship.
We reframed peak shipping as “game time” for businesses. By blending sports intensity with business pride, the campaign tapped into the ritual of preparing for big moments, whether it’s kickoff or peak season.
High-energy, personality-driven visuals and a lineup of bold “fan faces” created a shared sense of momentum and competition, pairing an emotional hook with a direct call to action to register and ship.
Performance Impact
The campaign increased customer engagement during peak season and strengthened sweepstakes registrations by aligning cultural relevance with commercial action. By connecting operational readiness to Super Bowl excitement, the work reinforced FedEx’s role as a trusted partner during high-stakes business moments.
The campaign increased customer engagement during peak season and strengthened sweepstakes registrations by aligning cultural relevance with commercial action. By connecting operational readiness to Super Bowl excitement, the work reinforced FedEx’s role as a trusted partner during high-stakes business moments.
My Role
As Associate Creative Director, I connected strategy to execution by shaping the core concept and guiding the visual direction. Led creative alignment across the team, provided hands-on art direction and feedback throughout development, and ensured the work balanced cultural energy with clear performance objectives.
As Associate Creative Director, I connected strategy to execution by shaping the core concept and guiding the visual direction. Led creative alignment across the team, provided hands-on art direction and feedback throughout development, and ensured the work balanced cultural energy with clear performance objectives.
